ICS 119 : Introduction to Social Media

This computing course explores the foundations of building a presence on the Web, developing an entity’s brand and creating a social channel to share ideas, expertise and business philosophies. Topics covered: choosing a domain name, securing a content hosting service, initiating content creation, and constructing a social web channel.

Recommended Preparation:

Course Outcomes

  • Use the appropriate social media tools to create an online identity.
  • Create content that uniquely represents an entity’s image.
  • Plan and implement a social media campaign and analyze its effectiveness.
  • Analyze the ethical roles and responsibilities of a content creator.

Course Details

Credits:

3

Lecture Hours:

3