This course will complement Windward CC's BUS 120 Introduction to Marketing course by allowing students to further develop the marketing plan section of the overall business plan that is created in BUS 120. This course will explore the sociological aspects of media and marketing; how psychology affects marketing; the effectiveness of different business structures; organizational behavior and psychology; and the economic impacts and influences of marketing/advertising.
Recommended Preparation
BUS 120 and Placement into ENG 100W.
Course Outcomes
- List the major influences on consumer behavior as mediated by internal perceptual, cognitive, and social psychological processes.
- Demonstrate the use of research and computer tools necessary for consumer market research, product development and consumer satisfaction assessments.
- Describe the industrial/organizational factors that impact the consumer including corporate leadership and strategic organizational change management.
- Apply basic understanding of social media as a form of social influence on consumer behavior and market research.
- Evaluate and Explain (the) sources of external influence such as cultural, environmental, and sustainability factors on globalization/localization of purchases and consumer decision making.