Academic Subject Certificate
Business
Degrees and Certificates
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Business,
Classes
BUS 120: Principles of Business
Surveys the fundamentals of the American business enterprise. Examines the foundations and responsibilities of accounting, business, management, finance, marketing, and the business environment.
Recommended Preparation
Credit for ENG 21 and ENG 22 , or ENG 23 or higher.
Course Outcomes
- Demonstrate qualitative understanding of the impact of external factors on business decisions relative to the accomplishment of the mission and objectives of an organization.
- Demonstrate qualitative understanding of various forms of business ownership to determine their appropriateness relative to an organization’s resources, goals, and objectives.
- Demonstrate qualitative understanding of various business functions and practices and their impact on the successful operation of a business.
- Demonstrate qualitative understanding of the impact of business decisions on the external environment.
BUS 122: Introduction to Entrepreneurship
This course covers the basic economic and business principles regarding small-scale business enterprises. Focusing on the creation of a business plan, topics include researching and evaluating resources, planning, marketing, cultivating money resources, and understanding key concepts in law, budgeting, financial statements, and business documentation.
Recommended Preparation
BUS 120 and placement into ENG 100.
Course Outcomes
- Develop a comprehensive business plan for a future business enterprise.
- Apply fundamental economic, financial, and organizational principles that govern the operation of business.
- Work collaboratively in a group setting to cultivate entrepreneurship and develop solutions to economic issues.
BUS 122B: Introduction to Entrepreneurship: Sustainable Agriculture
This course is a specialized section of Introduction to Entrepreneurship that focuses on sustainable agriculture. The course will cover the basic economic and business principles regarding small-scale business enterprises connected to agriculture, with a particular focus on sustainable agriculture in Hawai‘i. With a focus on the creation of a business plan, topics include researching and evaluating resources, planning, marketing, cultivating money resources, and understanding key concepts in law, budgeting, financial statements, and business documentation.
Recommended Preparation
BUS 120 and placement into ENG 100.
Course Outcomes
- Develop a comprehensive business plan for a future business enterprise.
- Apply fundamental economic, financial, and organizational principles to the operation of a sustainable agriculture business.
- Work collaboratively in a group setting to cultivate entrepreneurship and develop solutions to economic issues.
- Apply general entrepreneurial concepts to sustainable agriculture practices in Hawai‘i.
BUS 123: Small Business Marketing
This course will complement Windward Community College's BUS 120 Introduction to Marketing course by allowing students to further develop the marketing plan section of the overall business plan that is created in BUS 120. This course will explore the sociological aspects of media and marketing; how psychology affects marketing; the effectiveness of different business structures; organizational behavior and psychology; and the economic impacts and influences of marketing/advertising.
Recommended Preparation
BUS 120 and Placement into ENG 100W.
Course Outcomes
- List the major influences on consumer behavior as mediated by internal perceptual, cognitive, and social psychological processes.
- Demonstrate the use of research and computer tools necessary for consumer market research, product development and consumer satisfaction assessments.
- Describe the industrial/organizational factors that impact the consumer including corporate leadership and strategic organizational change management.
- Apply basic understanding of social media as a form of social influence on consumer behavior and market research.
- Evaluate and Explain (the) sources of external influence such as cultural, environmental, and sustainability factors on globalization/localization of purchases and consumer decision making.