Business

Degrees and Certificates

Classes

BUS 120 : Principles of Business

Surveys the fundamentals of the American business enterprise. Examines the foundations and responsibilities of accounting, business, management, finance, marketing, and the business environment.

Credits:

3

Student Learning Outcomes Are:

  • Demonstrate qualitative understanding of the impact of external factors on business decisions relative to the accomplishment of the mission and objectives of an organization.
  • Demonstrate qualitative understanding of various forms of business ownership to determine their appropriateness relative to an organization’s resources, goals, and objectives.
  • Demonstrate qualitative understanding of various business functions and practices and their impact on the successful operation of a business.
  • Demonstrate qualitative understanding of the impact of business decisions on the external environment.

BUS 122 : Introduction to Entrepreneurship

This course covers the basic economic and business principles regarding small-scale business enterprises. Focusing on the creation of a business plan, topics include researching and evaluating resources, planning, marketing, cultivating money resources, and understanding key concepts in law, budgeting, financial statements, and business documentation.

Credits:

3

Student Learning Outcomes Are:

  • Develop a comprehensive business plan for a future business enterprise.
  • Apply fundamental economic, financial, and organizational principles that govern the operation of business.
  • Work collaboratively in a group setting to cultivate entrepreneurship and develop solutions to economic issues.

BUS 122B : Introduction to Entrepreneurship: Sustainable Agriculture

This course is a specialized section of Introduction to Entrepreneurship that focuses on sustainable agriculture. The course will cover the basic economic and business principles regarding small-scale business enterprises connected to agriculture, with a particular focus on sustainable agriculture in Hawai‘i. With a focus on the creation of a business plan, topics include researching and evaluating resources, planning, marketing, cultivating money resources, and understanding key concepts in law, budgeting, financial statements, and business documentation.

Credits:

3

Student Learning Outcomes Are:

  • Develop a comprehensive business plan for a future business enterprise.
  • Apply fundamental economic, financial, and organizational principles to the operation of a sustainable agriculture business.
  • Work collaboratively in a group setting to cultivate entrepreneurship and develop solutions to economic issues.
  • Apply general entrepreneurial concepts to sustainable agriculture practices in Hawai‘i.

BUS 123 : Small Business Marketing

This course will complement WCC BUS 120 Introduction to Marketing course by allowing students to further develop the marketing plan section of the overall business plan that is created in BUS 120. This course will explore the sociological aspects of media and marketing; how psychology affects marketing; the effectiveness of different business structures; organizational behavior and psychology; and the economic impacts and influences of marketing/advertising.

Credits:

3

Student Learning Outcomes Are:

  • List the major influences on consumer behavior as mediated by internal perceptual, cognitive, and social psychological processes.
  • Demonstrate the use of research and computer tools necessary for consumer market research, product development and consumer satisfaction assessments.
  • Describe the industrial/organizational factors that impact the consumer including corporate leadership and strategic organizational change management.
  • Apply basic understanding of social media as a form of social influence on consumer behavior and market research.
  • Evaluate and Explain (the) sources of external influence such as cultural, environmental, and sustainability factors on globalization/localization of purchases and consumer decision making.

Business

Business/business24

The Academic Subject Certificate in Business is a college credential for students who have completed a specific sequence of credit courses to prepare and qualify them for transfer to a four-year institution. This certificate is designed to provide Windward Community College students with recognition for their accomplishments and to also serve as an indication to potential employers that students who have earned an Academic Subject Certificate have specific prerequisite business skills.

Upon successful completion of this certificate, students will be able to:

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